Genuine Leather’s “gunshy” is indie pop-rock with much cunning sample and synth. Melodically imbued with a kind of immaculate fervor, it’s emotional appeal is embedded in a hook so honed it might effectively puncture through time like a wormhole. If it lands for you, it will loop.
The simple bass synths ostinato and its gentle variations are accented with the occasional stagger and instrumental emphasis, everything complimenting expertly with concerted purpose. Whatever engenders that sense of falling or flight, its momentum is almost pure. And the engineering of it is a refreshing, relatively lo-fi marvel.
It is rare to keep this sort of sense of joy and purpose in the first place, much less as a work transitions from demo into finished article. Although the chorus indulges (rightfully) at length, the bridge eventually offers some passage of relent, before again briefly rebounding back into the welcome refrain.
It’s a fine entry into the pantheon of gently petrified and bedraggled indie earworms. It’s probably for fans of other hooks with immense grueling persistence and the calculated crimson phases of Jack Stauber’s “Dead Weight,” Son of Salami’s “Baby Mayo,” Video Age’s “Throwing Knives,” or Sheer Mag’s “Expect the Bayonet.”
The track is $1.50 on the bandcamp. Or maybe just throw it on a soundtrack so the man can eat? Short-wise look to Sophie Koko Gate’s “Half Wet.”
Plainly & Painfully 
