Whether it’s Rules of Love, Hands of Love, or Bonds of Love, GZ Grant’s new single is in good company examining loves hidden facets and exploring its less celebrated aspects. Full of much aura and ache, it is psych-pop rock which questions the many-splendored thing.
Direct and undiminished lyricism gets enveloped in lo-fi texture, its merits heightened in the haze, while outlining the catch or comeuppance tied to ever being known. The language is borderline eternal pop fare, both classic and slightly alien: terms, conditions, a stage to assuage or embrace your fears.
There’s a lot to admire in the additional experimental and ulterior elements: a lead guitar line that chokes on its own distorted tail, the idiosyncratic hurl and hum of the lead vocal delivery, and the crystal chalice of a synth to help drown the remnants.
There is also an immensely admirable music video accompanying the single offering a rich tapestry of symbols and fine cinematography, depicting well the double-edged sword of it all. Give it a look / What’s the worst that could happen? Sacrifice a few moments of your freedom, youth and fortune to find out.